In March, we celebrated the opening of nine new Macpac Adventure Hubs across Australia, growing our total number of Aussie stores to 34. The new Macpac Adventure Hubs expand on the classic Macpac stores by offering an extended range of outdoor gear from other world class brands, as well as the full Macpac range of technical outdoor equipment and apparel.
For us, the most exciting thing about the Adventure Hubs is that they combine our heritage, technical excellence and full range, together with a new carefully curated selection of apparel, equipment and accessories from some of the world’s best brands including Patagonia, Yeti and Merrell, into a one stop shop for outdoors lovers in Australia.
“We’re really excited about the Macpac Adventure Hubs. We set out to create Australia’s premium destination for outdoor product and adventure advice, and I think we’ve achieved that aim in these first 9 stores. The Adventure Hubs offer the full range of Macpac gear alongside other world-class outdoor brands such as Patagonia, Columbia and Mammut, supported by a friendly, knowledgeable team ready to give everyone adventure advice ”Alex Brandon, Macpac CEO.
As well as extending the range that we sell, Macpac Adventure Hubs feature some exciting new elements including; pack fitting huts, where expert team members will professionally fit customers’ backpacks; maps and other trip planning tools; packing lists; chill out zones with a mini adventure library, and the list goes on.
Macpac Adventure Hubs are currently located in Brisbane, Sydney, Canberra, Melbourne and Adelaide. There are plans to bring Adventure Hubs to other centers around Australia, and eventually to New Zealand. But for the time being, Australian customers who aren’t close to an Adventure Hub can access the full Adventure Hub range at macpac.com.au.